“The Darling Detail, LLC is an Austin-based fashion and inspiration platform designed to highlight on-trend, timeless, and everyday details. With a specific focus on fast fashion, encouragement, styled photography and relatable and reliable writing – my team’s mission is to incorporate a chic, feminine and darling style with affordable, attainable and on-trend details (with a pop of luxury in between). We hope to inspire, and encourage women to work on their hearts, self confidence and creative style through everyday dress. ”


Jessi Afshin


Hello, darling! I am a 27-year-old business-owner, a writer, and a lover of all things darling based in Austin, TX. As a fashion merchandising/business major at the University of Texas (hook ‘em horns), I was constantly infatuated by the world of HTML, blogging, fashion photography/styling, and social media during my college years. I also spent my days working at the flagship store of the Kendra Scott HQ in Austin, TX and watched and experienced it grow immensely (experiencing this thriving retail fashion business for over 3 years initially opened my eyes to the fashion scene here in Austin, TX!). I spent most of my free time in college either searching endlessly through Pinterest and Tumblr for visual inspiration or working at Kendra Scott. I was thirsty for creative inspiration, and craved all things styled, creative and aesthetically pleasing to the eye. In February 2013 at the age of 20, I decided to take the leap and started The Darling Detail blog—this creative outlet that I’m head-over-heels with. Years later, I began working for lifestyle blogger, Camille Styles — and quickly found myself in the industry I’m most passionate about: the blogosphere. I have transformed this little passion—The Darling Detail—into a full-time business, and this little blog into a strategic career—and feel so blessed to be pursuing my dreams in my 20’s. We now have office a warehouse with a growing platform, all located in our dear home of Austin, TX! I love styling, creating, curating, writing, designing, + encouraging. You can find me at a coffee shop somewhere in Austin, rendezvousing with my favorite girl squad, writing away in my journal, or reading a book. 


The Darling Detail, LLC rapidly expanded into a multi-faceted community and platform through the jumpstart of @my_darling_diary, focused on encouragement, positivity and faith in early 2018. Following the beginning of my new account (and after 6 years of fashion blogging,) I felt called to serve in the fashion and social media space by launching Shop Darling in early 2019 – a shop where every (comfy + encouraging) product sold helps support women are recovering from a life of trafficking, addiction and abuse (through Austin’s The Refuge).

So happy you are here, friend. Thanks for following along this crazy journey called life. XO Jessi

Click here to shop my shop

Click here to shop my closet (my poshmark)

Click here to read my diary

Click here to support-raise our ministry and join our girl squad + group text

Click here to visit my shop page to shop my favorites

Click here for my Austin City Guide